For most moms, self-care is the last item on the list. With multiple items being added to their neverending to-do lists, moms barely have the time to take care of their skin more so have the time to comb through the many different products to find the ones that work best for them. This very scenario is what inspired BareLily Founder, mom and entrepreneur Gina Brown Tayag to create BareLily. For years, Gina relied on her simple routine of lipstick, face powder, and eyelash curler and paid no mind to skincare for she simply did not have the time. It wasn’t until she was in her late 30s when she realized that it was time to take care of herself the same way she took care of her family and her businesses.