Inspired By A Desire For Self - Care.
For most moms, self-care is the last item on the list. With multiple items being added to their neverending to-do lists, moms barely have the time to take care of their skin more so have the time to comb through the many different products to find the ones that work best for them. This very scenario is what inspired BareLily Founder, mom and entrepreneur Gina Brown Tayag to create BareLily.
For years, Gina relied on her simple routine of lipstick, face powder, and eyelash curler and paid no mind to skincare for she simply did not have the time. It wasn’t until she was in her late 30s when she realized that it was time to take care of herself the same way she took care of her family and her businesses.
So Many Products, So Little Options.
The biggest obstacle for Gina at that time was finding products that work for her skin, “Being a Filipino with mixed heritage, my skin type was very difficult to find products for and nothing I tried worked!” And this is a dilemma shared by moms everywhere – it’s not that moms do not want to invest in themselves, it just takes a lot of time.
Finally after years of searching, Gina decided that while there are many products in the market, there were none that fit into her busy lifestyle while being compatible with her skin’s unique needs.